Every Cool Local Business Hangs Out in Google Places, Why Don’t You?

Google Local Search is now known as Google Places, if you are keeping up with the ever-changing brand delineation activities of our Californian friends. Many believe that this change was designed to allow an additional monetization grab by the great Google, but those interested in local search optimization should pay particular attention to this feature, nevertheless.In case you’re unaware of Google Places, this is a graphic that automatically appears whenever you employ geo-targeting within your search query. In other words, if you input “Orlando lawn service” in the search box, the Google Places gadget provides you with a visualization, indicating the location of each featured service provider, together with a clickable link and a description.Here is an example of a new monetization strategy. For $25 a month you can highlight a listing with tags, which will allow you to draw attention to important aspects of your operation. You may be able to insert additional keywords or triggers that other companies, who are not taking advantage of the “tag” deal, cannot.Smile! You are on Google Places!
Here is another marketing innovation from Google. In certain major cities around the United States, Australia or Japan you can apply to the company’s team of photographers, who will arrange a photo shoot of your business. The photographs generated will appear in a specific “place page” where prospects can find out more information about the business in question. As a picture tells a thousand words, this should represent a very valuable service. Demand is very high, though, so be patient.Claim your business “place page” now by going to Google Maps here, entering your business name and when the location shows up, click on the “link” hyperlink in the top right-hand corner.If you want to create your Google Places entry from scratch, you can do so by going here. This will enable you to set up a great deal of information including your operating hours and a number of logos or product photographs, etc. Once you have set this all up, you will be able to log into the dashboard to see how many visits to your site have been generated through local search queries, as a consequence of your Google Places entry. Also, you can copy a two-dimensional barcode, which you can use on marketing materials such as business cards. Smartphones are now equipped to scan the barcodes, which will take them to a mobile optimized version of your Google Places page for instant, fingertip ready information. Pretty neat.

Why Branding Is Good For A Start-Up Business

If you think of the car company or someone says the word of a brand to you, the chances are you are thinking about a red sports car or their respective logo.The images appear instantaneously in your head because branding works on both the subconscious and conscious level. If I say ‘baked beans’, are you now thinking about a tin of baked beans with the Heinz logo on it? I thought so. With this in mind, if someone were to mention a product or service you provide, wouldn’t it be quite wonderful if they thought of your business?Though branding is synonymous with big brands such as Apple, it still has a part to play at the start-up level and this can be done at relatively low cost. It also will not take up much time and you won’t have to invent waffle. In fact the branding element of a start-up business is very simple. Let’s look at a brief history of branding.A Super-fast History Of BrandingThough branding began when farmers started branding their cows to show ownership, branding as we know it today originated during the industrial revolution of the 19th century. Products and goods that were produced locally started to be produced en masse in factories. People in small villages and towns distrusted these factory-produced products, so the manufacturers had to come up with a way of promoting familiarity with people who had never heard of their products. They began to label their goods with an insignia or logo to promote trust. Campbell’s Soup and Quaker Oats were among the first to do this. Ever heard of them?In the 1900s a man called James Walter Thompson began exploring trademark advertising. This man was the first to brand products as we know it, and soon businesses were using slogans, jingles and mascots to sell their goods to the public.Your Start-up Business And BrandingIt is easy to get carried away with branding concepts such as global branding, brand loyalty, or concept branding. These concepts are quite specific and will in all probability be no use to you, or won’t come into play until you have been established for sometime.So for the time being, let’s concentrate on what you can influence now. There are three elements to branding which are important at the start – up level and the good news is they are relatively cheap to implement. Developing brand values, a logo, and a strap line (sometimes called the tagline) will start the ball rolling in terms of branding.Brand Values And PersonalityLeading marketers concentrate on giving brands a personality and a set of values to live up to. This is because branding, as we have seen before, works on the subconscious level and makes an emotional connection with potential customers and clients. And this is why logos, adverts, jingles, and mascots stay with us whenever the brand or the brand’s strapline is mentioned. So for your business, try to work out a set of values and identify its personality. Sounds a bit challenging? Let’s look at an example.Innocent Drinks is the largest manufacturer of smoothie drinks in the UK. Here are their brand values:
Innocent uses green electricity at its headquarters, Fruit Towers
Innocent sources fruit from suppliers that look after their workers and the environment
All of Innocent’s bananas come from Rainforest Alliance accredited farms
Innocent donates 10% of all its profits each year to the Innocent Foundation, which funds NGOs in the countries from which it sources its fruit
Now, as you can see, they have very clear values that have guided the image of the company or, if you prefer, their brand. They appeal to people who are concerned about environmental issues and, because of the fresh fruit element, their health and wellbeing. As you can imagine, parents make up a large part of their customer base. Their values are also a statement of how they are going to run and conduct business, as well as telling their customer base what is important to them.Though people who do not care much for environmental issues aren’t really going to be influenced by the source of the fruit, people that are concerned about the environment will be, and when the latter group of people buy a smoothie, the Innocent Drink product will win every time.Your BusinessTo work out your brand values and personality, let’s look at how you want your customers or clients to feel after you have delivered. Write down the words that spring to mind; do not rush this process and add words as you think of them. Here are some examples:
Satisfied
Happy
Secure
Pleasure
Engaged
Informed
Pleased
Now write down some words based around how you don’t want them to feel after buying a product or service from your business. Examples may include:
Unhappy
Dissatisfied
Annoyed
Uncomfortable
Angry
Hateful
Irritated
Wasteful
Neglected
Rejected
Taking the good and the bad into account, write down how you are going to adhere to the first list and not the second. For example, if your business sells products online, your list may look like this:
Good, easy-to-use website
Delivered within two business days
Securely packaged
Money-back guarantee
Posted on the same day if order taken before 4pm
Easily contactable – good customer service
What you have created is your brand values. It is hard to imagine a person feeling anything negative towards your business if you work towards them.Brand PersonalityAs I mentioned earlier, branding works by making an emotional connection with your customer and client base. To do this you have to give your brand a ‘personality’, or human characteristics people can relate to. To work out a personality, is important to work out what kinds of people will be looking for what your business provides.Look at the chart below and take a few minutes and place an X where you think your business fits in. If your business builds robots, for example, then your X will be more on the left for Modern/Technology, but if you sell toys online it is going to be nearer Classic/Traditional.Friendly CorporateFast-moving StrategicModern/Technology Classic/TraditionalCutting-Edge EstablishedFun SeriousFor Everyone Specific AudienceIf you find your Xs are more on the left-hand side, we can see your brand personality is about doing things on the fly, which everyone loves. Your brand also wants to make a personal connection with its customer and client base, and due to the technological nature of the business, it is probably explaining new concepts to a wide audience.If the Xs are nearer the right-hand side, your brand personality is one of consummate professionalism and targets a specific audience. The chances are your products and services are very unique and will have a professional face.Once you have decided where your business fits in on the chart, not only have you established your brand personality, but you have also established your target audience, and this will dictate future marketing campaigns, together with the next two important elements of branding: the logo and the strapline.I’m going to share tips and resources for getting your logo and strapline created in Part 2 “Every Start-Up Business Needs A Brand Logo”.

Online Health Care Career Opportunities

Accredited health care degrees can be obtained online through a number of schools and colleges. Students looking to pursue a career in the health care field will be able to train for the career of their dreams at their own leisure from the comfort of home. Online courses in health care will vary depending on the level of degree desired and the educational program of enrollment. Students can receive the training needed to work in hospitals, clinics, private homes, outpatient care facility, and much more. With an accredited online educational program students can obtain a certificate or associates, bachelors, masters, or doctorates level degree.Online learning programs are available for students to enroll in an associate level degree program in health care. This level of degree program typically takes two years to complete. With a degree at this level students can train for careers in medical billing and coding, health education, health management, medical assisting, and many other professions. Coursework will vary depending on each student’s personal career goal and the school or college of attendance. Curriculum may consist of studying anatomy, chemistry, physiology, biology, and other relates areas of study based on individual career goals. An associate’s degree will give students the opportunity to enter the workforce or further education with a bachelor’s degree program.Bachelor’s degree training programs are available from a variety of accredited online educational programs. Students can obtain a degree of this level by completing four years of health care study. With an accredited bachelors degree training program students can obtain the knowledge and skills needed to find employment in health education, health sciences, public health, health information, and much more. Online learning programs allow students to study curriculum that pertains to the specific degree they desire. Coursework at a bachelor’s level will vary depending on each student’s specialization but may include medical charting, nutrition, consumer health, first aid, environmental health, behavioral sciences, and more. With a bachelors degree in health care students can enroll in a graduate degree program or begin employment.Graduate degrees in the field of health care can train students for a number of professions in two to four years time. Online educational program allow students to learn the knowledge to pursue the master or doctorate level career they desire. Students can study to become researchers, teachers, physicians, nurses, and much more. With accredited online programs available students can learn form the comforts of their own home. Coursework will vary depending on the level of degree and area of study but may include human health, computer technology, psychology, chronic and communicable disease, and other related studies. Online graduate degree programs can give students the skills to pursue the career of theirs dreams.Online studies allow students to gain knowledge in a number of areas in the medical field. By researching available accredited online schools and colleges that offer health care training students can enroll in the program that best fits their individual needs.DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.Copyright 2010 – All rights reserved by PETAP.org.

Home Health Care Certification

What exactly is home health care and how do you enter this booming market? As indicated by its name, home health care is simply health care provided for those that require assistance in their home. It shouldn’t be confuse from basic home care, which does not account for the trained medical care that is provided.In most cases, simple home care involves meeting the day to day needs of your loved one, like shopping, cleaning and errand running, and is mostly provided by friends or family. On occasion a companion is hired to perform these tasks. In contrast, home health care is usually provided by a trained professional. This may be a nurse, a therapist, or a home health aide.To become a home health care professional, you will be required to receive some type of training. The training focus will usually center on home safety in regards to the patient. You will also receive training on how to deliver professional personal care, and how to properly use the equipment needed to assist those requiring home health care services.The training required for the various positions can vary from on the job training to more advanced training that requires certification or a degree. The largest organization that offers training for home health care certification is the National Association for Home Care and Hospice. They offer various certification programs.If you are in a current management position, you may want to become certified as a Home Care and Hospice Executive. If you want to receive a certification in the hands on training area, you can apply for the Home Care Aide National Certification program. No matter which certification you seek, you will need to re-certify every four years.For the home care aides, the certification process will involve three elements that you must pass. You must pass the Training portion, the Skills Demonstration, and the Written Examination. The training portion requires a curriculum of 75 hours. This training will give you the medical skills to become fully certified.The Skills Demonstration portion involves demonstrating competency in seventeen various skills. Demonstration of this competency comes from observation and documentation. The Written Examination is administered by the Home Care University. Obtaining your certification will ensure patients and clients that you are providing them with a higher standard of home care aide.Whether you desire to enter this field in a management position, or as a hands-on care provider, the home health care industry has an increased need for professionals in this field. Because of our aging population, the need is expected to continue to rise through the next ten years or so. Obtaining your certification in this area will give you a leg up on your competition.

Bespoke Shirts – What You Ought to Know About the Well Fitted Dress Shirt

For many shirt enthusiasts and shirt makers the fitted bespoke dress shirt means as much to the design of the shirt as the actually materials of the dress shirt. If you take a closer look you will notice time and time again that shirts are either not the right width along the shoulders or are very loose around the waist of many men.Unfortunately even if men are aware of this problem there is a general lack of fitted dress shirts in stores. To find the right mens fitted shirts there are a few options:1. If you have an athletic build there are shirts designed to enhance the look of your stature. Fits for this type of build are usually called athletic, slim, or modern fit. These fits come with a more narrow waist, chest, and hip area.2. Get a custom fit shirt. By getting a custom fit shirt you get a shirt that follows your specific dimensions. At some custom shops you only give your neck and shoulder measurements, however at fully customizable shirt shops all measurements are asked for or taken. Nine times out of ten the fit is better with the fully customizable shirt.3. You’re lucky. You have a body that fits perfectly into a standard sized dress shirt, but lets be realistic its is only a small percentage that are in this category. If you do, just pass any store and get your fitted dress shirt. Be careful though sizes change from store to store.Overview of FitsStandard Sizes: 6 out of 10* (fit rating)Cons:o Difficult to know which size is righto Often baggy around the waisto Sizing standards differPros:o Buy it right away in any storeAthletic, Modern, Slim Fit Dress Shirts: 7 out of 10* (fit rating)Cons:o Only suitable for slim or athletic bodieso Does not fit if one part of your body is slightly larger or longer than the normo May not give the optimal comfort if working in front of a computer a lotPros:o The best option for ‘ready to wear’ dress shirts if you have a slim bodyo Stylish fitHalf Bespoke Shirts: 7 out of 10* (fit rating)Cons:o Does not solve the problem of a baggy waist area. Not suitable for the slim man.o Does not always result in a correct shirt lengthPros:o Fits people with irregularly sized necks or long arms.o Better fit than the athletic fit for the non slim man.Custom Dress Shirt – tailored, made to measure, bespoke shirts: 9-10 out of 10* (fit rating)Cons:o The fit depends on how experienced the shirt maker iso Depends on the accuracy of taking measurementso Depends on the tailors taste of a well fitted dress shirtPros:o If you use a shirt maker that seems professional the fit of your dress shirt can turn out incredible.o These shirt makers often take more effort in delivering quality workmanshipo Every dimension of the shirt is made according to your body.o Other than taking body measurements one can take measurements from ones best fitted dress shirt. Resulting in a copy of the old fit.* Based on our experience with customersWinner: The Custom Fitted Dress Shirt Of these three types of fit we recommend getting a fully customizable dress shirt, also known as tailored, bespoke, or made to measure dress shirts. This kind of made to measure fit usually involves around 9 measurements of your upper body, but varies from tailor to tailor. If you are getting a tailor to measure you for your custom fit shirt, he will usually take care of it all and you don’t have to give it a thought.However, if you are measuring yourself for an online tailor, a written guide will tell you exactly how to do it. We have one of these on ShirtsMyWay.com. Do notice that how and where shirt maker’s measure can vary. Below you will find the basic 9 measuring parts.

S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

SPDN: An Inexpensive Way To Profit When The S&P 500 Falls

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

S&P 500 Biotech Giant Vertex Leads 5 Stocks Showing Strength

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

X
While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

CRISPR Stocks: Will Concerns Over Risk Inhibit Gene-Editing Cures?

Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

How Millett Grew Steel Dynamics From A Three Employee Business

STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.

Shoe Repairs And Several Other Things When I Was 7

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.

US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.