Google Local Search is now known as Google Places, if you are keeping up with the ever-changing brand delineation activities of our Californian friends. Many believe that this change was designed to allow an additional monetization grab by the great Google, but those interested in local search optimization should pay particular attention to this feature, nevertheless.In case you’re unaware of Google Places, this is a graphic that automatically appears whenever you employ geo-targeting within your search query. In other words, if you input “Orlando lawn service” in the search box, the Google Places gadget provides you with a visualization, indicating the location of each featured service provider, together with a clickable link and a description.Here is an example of a new monetization strategy. For $25 a month you can highlight a listing with tags, which will allow you to draw attention to important aspects of your operation. You may be able to insert additional keywords or triggers that other companies, who are not taking advantage of the “tag” deal, cannot.Smile! You are on Google Places!
Here is another marketing innovation from Google. In certain major cities around the United States, Australia or Japan you can apply to the company’s team of photographers, who will arrange a photo shoot of your business. The photographs generated will appear in a specific “place page” where prospects can find out more information about the business in question. As a picture tells a thousand words, this should represent a very valuable service. Demand is very high, though, so be patient.Claim your business “place page” now by going to Google Maps here, entering your business name and when the location shows up, click on the “link” hyperlink in the top right-hand corner.If you want to create your Google Places entry from scratch, you can do so by going here. This will enable you to set up a great deal of information including your operating hours and a number of logos or product photographs, etc. Once you have set this all up, you will be able to log into the dashboard to see how many visits to your site have been generated through local search queries, as a consequence of your Google Places entry. Also, you can copy a two-dimensional barcode, which you can use on marketing materials such as business cards. Smartphones are now equipped to scan the barcodes, which will take them to a mobile optimized version of your Google Places page for instant, fingertip ready information. Pretty neat.

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.